About Jepto
The Jepto platform is purpose-built to streamline reporting, simplify analysis, and surface actionable insights for marketing teams and agencies. At its core, Jepto empowers users to unify data across channels—transforming raw metrics into clear, decision-ready intelligence that drives smarter marketing outcomes.
With robust features for performance tracking, anomaly detection, and goal monitoring, Jepto helps marketers stay on top of what matters most. Its intuitive dashboards and automated reporting workflows reduce manual effort while enhancing visibility across multi-channel campaigns.
Designed to scale, Jepto supports clients ranging from multi-location retailers to SaaS brands and digital agencies. It integrates seamlessly with key tools like Google Analytics, Facebook Ads, and Google Search Console—ensuring a centralized view of marketing performance
The idea for Jepto emerged from Founder and CEO Dale McGeorge’s personal experience. After more than a decade of military service, Dale entered the marketing industry with a development and marketing agency. While leading marketing operations, he encountered a familiar challenge: the explosion of marketing apps offered more data than ever, but few tools helped agencies manage and scale that complexity.
“During my time in the marketing agency, I witnessed an explosion of apps, but few addressed the scaling challenges we faced,” explains Dale.
This frustration drove him to create Jepto—a platform purpose-built to solve the operational and intelligence gaps he had experienced firsthand.
Today, Jepto empowers marketing teams and agencies with a single platform to monitor KPIs, detect anomalies, manage budgets, and automate complex workflows. By combining machine learning with seamless integrations across the digital marketing stack, Jepto transforms overwhelming data streams into clear, actionable insights.
For customers, this means fewer missed opportunities, faster reactions to changing market conditions, and smarter, data-driven decisions—at a scale that delivers results.
The Technical Challenge
From inception, Jepto has operated on a serverless foundation. With thousands of Lambda functions, SNS and SQS queues, and more than 40 AWS services in use, their infrastructure delivers speed and flexibility while remaining distributed.
“Being serverless from day one gave us speed and flexibility, but it also made troubleshooting harder,” Dale explains. “No one can be across everything all the time—especially in a small team. That’s where observability becomes critical.”
Jepto is now evolving into a hybrid architecture, gradually incorporating Kubernetes workloads in Amazon EKS to support new use cases and future scale. This blend of serverless and containerized environments demands observability that spans both worlds—which is precisely why Lumigo stood out. Their ability to deliver comprehensive visibility across both serverless functions and Kubernetes workloads made them an ideal partner for Jepto’s evolving infrastructure needs.
The Solution: End-to-End Visibility with Lumigo
After evaluating multiple observability solutions, Jepto chose Lumigo specifically for its dual expertise in serverless and containerized environments. While many tools excel at one paradigm, Lumigo’s unified approach to monitoring distributed architectures provided the comprehensive visibility Jepto needed across its entire tech stack.
“As a small team managing thousands of Lambda functions and now expanding into Kubernetes and ECS, we needed an observability partner that could handle both worlds without forcing us to use different tools for different parts of our architecture,” explains Dale.
Lumigo’s serverless-native capabilities give Jepto immediate insights into their Lambda functions, tracking transactions from beginning to end as they flow through SNS, SQS, and dozens of other AWS services. This end-to-end transaction tracking eliminates blind spots in their distributed systems, pinpointing exactly where issues occur without manual correlation across multiple monitoring tools.
“Lumigo lets us see how everything connects,” says Dale. “When something fails or slows down, we don’t have to guess where to look—it’s all in front of us.”
From Alert to Action in Seconds
After successfully implementing Lumigo, Jepto had strong insight into their microservices. In late 2024, Lumigo introduced Copilot’s beta. Jepto took part, at which point their experience improved even more. Copilot elevated the entire troubleshooting process, converting alerts into instant action plans and enabling the team to respond to incidents faster, with greater precision, and with minimal effort.
Instead of manually assembling payloads, logs, and traces after an alert, Jepto’s developers now receive clear explanations and recommended next steps immediately, delivered directly into Slack, their central communication hub. Copilot cuts through the noise to surface exactly what matters.
Recognizing this opportunity, Jepto went further. They built a custom Slack bot that automatically asks Copilot for more details when a Lambda error occurs, asking two critical questions:
- What happened?
- What should we do next?
“Before Copilot, you’d get an alert, click through multiple screens, follow the transaction, check the payload, and jump into CloudWatch,” says Dale McGeorge. “That could take three to five minutes—sometimes more. Now we get the answer directly in Slack.”
A recent incident with a failing LinkedIn campaign filter demonstrated Copilot’s new capabilities. Within seconds of the error, Copilot diagnosed the root cause—an outdated LinkedIn API version—and outlined a clear resolution plan: update the API version in the code, redeploy the Lambda, and test the new integration.
“What’s remarkable isn’t just the time saved, but the clarity of the response,” Dale emphasizes. “Copilot doesn’t just tell us what’s wrong—it tells us exactly what to do about it, in language that any team member can understand and act on immediately.”
Today, Jepto’s team knows within 20 seconds whether an alert requires action and has a roadmap for fixing it, without needing senior engineers to manually trace issues. As Jepto expands into Kubernetes and ECS, scaling its architecture further, Lumigo Copilot ensures they maintain this same speed, resilience, and operational confidence across their entire stack.
“Copilot has removed the need for engineers to get context to answer the question of what happened and what should we do next. It’s doing all that itself.”
The Impact: Transforming how Jepto Troubleshoots
The immediate benefit is clear: hours saved weekly during troubleshooting and incident response. But Lumigo Copilot’s impact on Jepto’s operations extends far beyond time efficiency alone:
– Democratized problem-solving: Junior developers now respond to issues confidently without waiting for senior team members, increasing overall team agility. This has flattened their troubleshooting hierarchy, allowing technical knowledge to flow freely across experience levels.
– Improved customer experience: “How timely you address issues leaves customers with a good feeling—you’re there if they need you,” Dale notes. This responsiveness has strengthened client relationships and improved retention rates, particularly among enterprise customers with strict SLA requirements.
– Reduced cognitive load: Developers spend less time context-switching between tools and more time focusing on product innovation. By eliminating the mental taxation of repetitive troubleshooting, Jepto’s team has redirected their creative energy toward building new features.
– Business continuity: Automated incident response has virtually eliminated service disruptions that previously required manual intervention. The system’s ability to self-diagnose and recommend fixes ensures that critical marketing automation workflows continue uninterrupted.
– Operational scalability: As Jepto’s client base grows, Lumigo Copilot enables their development team to maintain the same level of service quality without proportional headcount increases—improving their unit economics.
What impresses Dale most is Copilot’s reliability.
“The way Copilot delivers succinct, accurate answers—Lumigo has done an amazing job tuning it to give developers exactly what they need to know to solve an issue fast. And I haven’t seen it hallucinate yet, which is critical. The last thing you want is to go down a rabbit hole.”
Final Thoughts
When asked if he would recommend Lumigo Copilot to others, Dale’s answer is unequivocal: “Absolutely. If you want your developers focused on solving problems—not figuring them out—Copilot is the answer.”
